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From Eggs to Yelp

Today started off a bit light and gave me a chance to catch up on some accounting and marketing. Seems that marketing is a daily process to work on. As the morning progressed, I was able to get business information on local businesses in the area for me to go and introduce the Direct Primary Care model of care. I think if businesses learn that they can save money on their employee health care benefits provided by DPC, business for me will boom. Unfortunately, every chance I had to leave the office and make my marketing rounds was pre-empted text messages from patients and completing prior authorizations for medications.


Unexpectedly, one of my patients came by and brought in a dozen eggs from his farm as a token of appreciation for the care he has received. It was a small but meaningful gesture that reminded me of the strong relationships I have with my patients. By late morning, I received calls from two of my previous patients who want to sign up with me. Both are coming in tomorrow for their first appointment. It's always a pleasure to welcome back patients who have had positive experiences with my practice and want to continue receiving personalized care.



On the business side of things, I got a new accountant to help me manage the financial aspects of my practice. Some may want to know why change accountants. It's simple, my current accountant is about a 90 minute drive north, and I wanted someone closer. As luck would have it, my new accountant is in the same office park where my office is located and was recommended by one of my previous patients.


To expand my practice's reach, updated my website to include Google reviews and I set up a business account on Yelp to make it easier for potential patients to find my practice and read reviews from current patients. This will help me attract new patients who are looking for personalized, comprehensive care.


I got home by mid-afternoon and spoke with the wife of one of my hospitalized patients to give her an update on her husband's clinical status. It's important to me to maintain open lines of communication with my patients and their families, especially during challenging times. By providing updates and answering questions, I hope to ease their worries and provide reassurance. A couple of patients texted me to get scheduled this week and lastly, one patient wanted clarification on how to take her medications.


Overall, today was a reminder of the joys and challenges of practicing DPC. It's a privilege to provide personalized, patient-centered care, and I'm grateful for the opportunity to do so. I look forward to welcoming back my returning patients and continuing to provide comprehensive care to those who choose to join my practice.

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